† Body (Answer the Where, When, Who, and What):
Lead Paragraph
City, State - Month Day, Year - Organization Name - Answer the "what" in the rest of this paragraph.

Include Quotes
After the first paragraph of the body it is a good idea to include at least one quote that discusses why this is an important news event. Add credibility to your press release; identify the people you quote, using their title, and their position in addition to their name.

The second paragraph of the body
should connect the first paragraph to more detailed information about the "why" and the "how" of the news event. Additional paragraphs should contain supporting information, statistics, and quotes.

Call to Action
The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something. It can be as simple as "To learn more visit http://www.website.com" or "To learn more call someone at this telephone number."

### (this symbol denotes
where the press release ends)

† Corporate Summary:
Include ths short summary about Rotary,
or write your own summary.

† For information please contact (name):

† Rotary Club:

† Contact's day phone number (inc. Area Code):

† Contact's E-mail address:

†

Please retype your email address again...yeh! it's a techi thing...just do it.
†

† Today's date:

I need help distributing this news release to the appropriate media

Yes, please distribute to the appropriate news media
No, this news release has been sent to the appropriate news media