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Body
(Answer the Where, When, Who, and What):
Lead Paragraph
City, State - Month Day, Year -
Organization Name - Answer the
"what" in the rest of this paragraph.
Include
Quotes
After the first paragraph of the body
it is a good idea to include at least
one quote that discusses why this is
an important news event.
Add credibility to your press release;
identify the people you quote, using
their title, and their position in addition
to their name.
The
second paragraph of the body
should connect the first paragraph to
more detailed information about the
"why" and the "how" of the news
event.
Additional paragraphs should contain
supporting information, statistics,
and quotes.
Call to Action
The last paragraph is where you can
make a call to action. This is your
opportunity to prompt your target
audience to do something. It can
be as simple as "To learn more visit
http://www.website.com"
or "To learn more call someone
at this telephone number."
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