News Release
This form will be sent to
the Public Relations committee and if appropriate
it will be forwarded to newspaper offices in the
district.
= required fields
Headline:
Create an active and descriptive
headline that will capture the reader's attention.
The headline should appeal to journalists as newsworthy.
Include date of the event.
A better press release includes pertinent information,
such as the date of the event, in your subject line
Summary:
Write a summary of your press release that helps clarify
the headline, and describes what the press release
is about.
Body (Answer
the Where, When, Who, and What):
Lead Paragraph
City, State - Month Day, Year - Organization Name
- Answer the "what" in the rest of this
paragraph.
Include Quotes
After the first paragraph of the body it is a good
idea to include at least one quote that discusses
why this is an important news event. Add credibility
to your press release; identify the people you quote,
using their title, and their position in addition
to their name.
The second
paragraph of the body
should connect the first paragraph to more detailed
information about the "why" and the "how"
of the news event. Additional paragraphs should
contain supporting information, statistics, and
quotes.
Call to Action
The last paragraph is where you can make a call
to action. This is your opportunity to prompt your
target audience to do something. It can be as simple
as "To learn more visit http://www.website.com"
or "To learn more call someone at this telephone
number."
### (this symbol denotes
where the press release ends)
Corporate Summary:
Include ths short summary about Rotary,
or write your own summary.
For information please contact (name):
Rotary
Club:
Contact's day phone number (inc. Area Code):
Contact's
E-mail address:
Please
retype your email address again... yeh!
it's a techi thing...just do it.
Today's
date:
I need
help distributing this news release to the appropriate
media
Yes, please distribute to the appropriate
news media
No, this news release has been sent to the
appropriate news media
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are used here under Rotary International Guidelines. Special
thanks to Tord Elfwendahl of the Stockholm Strand Rotaryklub (Sweden) for
his incredible Rotary graphic images which we have used throughout this
web site. You
can use them too . (Other Rotary graphics can be found on the Rotary
International Website)
Please
address comments, corrections or concerns about this Website to Phil
Morris, Web Manager, (336) 887-7435
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